Reaching specific groups of people, explaining the key points, and doing so through a medium or language they understand is the essence of building citizen preparedness campaigns. Government officials (federal, state, county, city, tribal, and local) and those responsible for large organizations develop emergency response plans for their communities. Once the plans are in place, it is imperative to communicate the key points of the plan to all the impacted populations. Citizen preparedness campaigns do that.
Hagerty Consulting recently developed and implemented several campaigns to make residents aware of how to prepare for and respond in an emergency. The breadth of our experience includes print and online campaigns, outdoor and transit ads, television and radio spots, social media campaigns, and newsletters. We have deep experience working with organizations that serve individuals with disabilities and access and functional needs, including recruiting participants for free training programs to better prepare their clients and consumers for disasters.
The multimedia citizen preparedness campaigns we’ve developed have been produced in multiple languages, won awards, and reached millions of people in their homes and communities. To learn more about specific campaigns, go to external websites located here, here, and here and read about one of our case studies here.
We understand the nuances involved with helping citizenry see, understand, and retain potentially frightening information. We’ve successfully developed and implemented citizen preparedness campaigns for multiple jurisdictions. We can do it for your jurisdiction, too.