Social Media Strategy and Planning

Social Media Strategy and Planning

Public information officers, emergency managers, communication teams, business continuity managers, and first responders are used to training and exercising for disasters. Now more than ever before, that training must include knowing how to use and respond to social media before a disaster (preparedness), while a disaster unfolds, and after a disaster (recovery). This is the essence of social media strategy and planning.

Hagerty has developed several multi-media, multi-lingual, large-scale programs in urban areas to help communicate disaster preparedness and disaster responses. Read more about these Citizen Preparedness Campaigns to learn how consistent, controlled social media updates deliver pithy reminders and helpful hints while reaching new audiences. A more detailed look may be found here.

The use of social media during a disaster is a more complex process. Organizational and jurisdictional spokespeople are used to managing the outflow of information through press releases, articles, interviews, and briefings, but now those jobs include dealing with the inflow of observations, rumors, and questions that bombard the Internet while a crisis is unfolding.

Hagerty developed a tool, EMSocialSimulation (EMSS), to help clients practice information dissemination, situational awareness, rumor control and more. EMSS scenarios allow players to strengthen their skills and build trust among players in a risk-free, private setting without the worry of misinformation. It provides a customized learning experience with constructive feedback provided in and presented through an After Action Report. Request a demonstration of EMSS today!