During a crisis, it is important to communicate quickly, often, and effectively with all your relevant audiences (e.g., the media, public, business owners, customers, first responders, elected officials, and more). With the prevalence of social media, it is easy for mis- and dis-information to spread quickly. Therefore, it is important to get a handle on the facts of the situation quickly and ensure you are pushing timely and accurate information out from official channels to combat any errant information being spread by the media/ public.
Our professionals have direct experience crafting and supporting strategic crisis messaging during response operations. We also help our clients think through communication challenges they will likely face during an emergency and pre-establish the tools their organization will need to appropriately respond. Preparing ahead of time ensures that relevant personnel can quickly and effectively communicate with each other and the public during a crisis, protect customers and/or employees and assets, as well as ensure continuity of operations. Let us empower you with the tools and resources you need to ensure external and internal communications success.